CORIANDER CRACKER Packaging

A new look for packaging of one of the common crackers in childhood of many Vietnamese children.

Coriander cracker is a popular snack in Vietnam. Before the product is retailed in supermarket, they are usually kept in a red-cap container in the grocery store. Even as placing on shelves in supermarket, brands doesn't set their mind on the packaging. The packaging is just a simple label with necessary information pasted on a transparent plastic bag. Its boring look dive off on the shelf with other eye-catching competitors. We would like to lift off its packaging to a better level by giving them a more graphical packaging that draw attention more. The eye-catched red-cap container is a source of inspiration for this new packaging and the logo. The traditional image of the container is applied to reproduce the memory of childhood but the packaging is upgraded.